Printer Usage and Cost Management Strategies for the Australian Mid-Market, An Unrealised Opportunity

Sydney, Australia – February 2010 – Research commissioned by Kyocera Mita, one of the world's leading document imaging companies, has revealed that the Total Cost of Ownership (TCO) of a printer fleet for a typical Australian mid-market business is between $151,000 and $286,969 over a three-year period.

The study, conducted by Longhaus, also identified that the typical print fleet for a mid-sized Australian business consists of 32% A4 desktop single function devices, 30% A4 free standing multifunction devices and 22% A4 desktop multifunction devices. The most typical printer brands include HP, Canon, Kyocera Mita, Fuji Xerox and Lexmark.

“The GFC has shed light on the true cost of operation that the print-on-demand culture is costing Australian organisations,” said David Finn, Managing Director, Kyocera Mita Australia and New Zealand.

“The reality is that the Australian mid-market spends between 8-9% of its annual ICT budget on the acquisition of print devices, and a further 6% on ongoing operational costs for a typical print fleet. Totaling around 15% of the total ICT budget, this places print devices on par with telecommunications expenses as a single, identifiable expense.”

“Disturbingly, most businesses are missing out on opportunities to cut print costs by as much as 35%, simply because they are unaware of their real printing costs and therefore aren’t optimising their printer fleets. It’s a case of not being able to manage what you can’t measure.”

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